The judgment AI can't generate for you.

I've spent my career in communications, marketing, relationship building, and digital strategy — most recently leading strategic marketing and communications for a national membership organization, where I run the team responsible for the website, email marketing, social media, and executive communications.

I previously founded and ran Socially Good as a consultancy built on a simple instinct: technology only works for an organization when it's led by strategy, not just tools. That instinct still drives my work today, including as an advisor with the Canadian Centre for Nonprofit Digital Resilience (CCNDR), where I advise on AI training and adoption specifically in the not-for-profit sector.

Now I'm deep in AI, specifically — testing different models, different tools, watching how fast this space moves, and how much "AI slop" has been created by organizations that don't know how to use the tools properly. My lens hasn't changed. The question was never "can we use the technology." It's always been "does what we are doing serve strategy," and "is this AI slop, or not?"

That's exactly the judgment AI-generated content needs today, and it's what True Copy Consulting is built to provide.

I work with a small number of clients at a time, by design. This isn't an agency, it is one human brain with years and years of strategic experince.